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Important Codes To Include With Your Brand Guidelines

Important Codes To Include With Your Brand Guidelines

August 14
Presenting a brand deck to a client? Be sure to include these 4 color codes for each of their brands colors.

Color codes are not just numbers; they are the foundation of your brand's visual identity. They ensure that your brand deck tells a consistent and compelling story across all touchpoints, leaving a lasting impression on your audience. So, before you finalize your brand deck, make sure your color codes are in order!

When presenting a brand deck to a client, it can be helpful to include a variety of color codes to ensure however their product is being printed or produced, that the color will remain consistent.

4 Codes To Include:

  1. Pantone (Coated and Uncoated)

  2. Hex Code

  3. RGB Values

  4. CMYK

For example, in our Templi brand guidelines below you can see the two colors: Purple and Cool Gray 1 and how that same color can be reflected across all color codes.

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With color consistency for your branding, your visual language resonates with your audience, builds brand recognition, and ensures cohesiveness throughout.

Need an introduction (or even a refresher) into each of those codes? Check out our previous posts for further details:

Coated and Uncoated Pantones // Hex, RGB, and CMYK

Growing your print business with the design community

Growing Your Print Business With The Design Community