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Colors To Provide In A Brand Identity Deck

Colors To Provide In A Brand Identity Deck

Leah Shkolnick
November 2
colors to provide in your brand deck for graphic designers and people interested in branded restaurant packaging

We know you've spent time perfecting the colors for your client's brand deck. You've narrowed in on their notes for the perfect "cool blue" or "fun green" and are ready to deliver the final selections to your client. Let's talk about the things to do and things to avoid to streamline the process for these beautiful designs.

When presenting a brand deck to a client, be sure to include the following 4 color codes for each of their brand colors:

1. Pantone (Coated and Uncoated)

2. Hex Code 

3. RBG Values


Brand Colors Page 1.webp

Below is an example of how you can present the brand colors. To help your customer, you can add the Pantone colors as: 267C and 267U just in case the customer is asked anything about Coated or Uncoated colors.

Screen Shot 2022-10-24 at 12.29.05 PM.webp

Of course selecting your identity is exciting and important for consistent brand imagery, so let's take note of a few things to avoid, if possible. A caveat here are customers who are only ever going to print 1-2 physical items at a small run. They can easily use the more expensive color options without issue.

Brand Colors Page 2.webp

Now that you've got the insider tips, ready to start your next project?

Let's get started!

Growing your print business with the design community

Growing Your Print Business With The Design Community